As founder and co-owner of Cookies SF, Berner wanted to create something unique that would help bridge the gap between streetwear, urban lifestyle, marijuana, hip-hop music and a multi-cultural society. “In the video ‘Yoko,’ I wanted to do something special and wear my own inspirational clothing line,” explains Berner.
From this singular idea, Berner begin creating limited edition screen print t-shirts out of his home based garage and selling them exclusively online. Through word of mouth, social media and street style hustling, every item created by Cookies SF would sell out within hours. Here's the music video that introduced Cookies to the world Berner feat. Chris Brown, Wiz Khalifa & Big K.R.I.T. in "Yoko."